The key link between the business and tech worlds.
I take on the projects others find too difficult — and ship them.
When a product is stuck between what the business needs and what engineering can build — or stalled because it's simply hard — that's where I do my best work. For 35+ years I've turned difficult, problematic initiatives into shipped software and real revenue, increasingly with AI.
Business
Strategy · revenue · customers · go-to-market
Technology
Engineering · AI/ML · architecture · delivery
Experience across
35+
Years driving revenue growth
15+
Years building with AI
3500%
Growth on a new product line
$1M+
Revenue per employee delivered
The work usually starts where everyone else stopped
Most of what I'm brought in for shares one trait: someone already tried, stalled, or said it couldn't be done. I'm comfortable there. Give me the messy, the stuck, the "too risky" — and I'll find the path to shipped.
“A market everyone said was unwinnable.”
A one-year-old mover with 260+ competitors and no budget → 1,000% sales growth in 90 days.
“Hundreds of conflicting requests, no real product.”
Filtered to a focused launch that grew 3500% to $18M in two years.
“Eight data sources that wouldn't reconcile.”
A national tax-compliance system — revenue up 36%, delivered 30% under budget.
One partner who speaks both languages
The gap between what the business wants and what engineering builds is where most projects stall. I close it — and I'm at my best when the work is genuinely hard.
Business ⇄ Tech Translator
If your project is stuck in the gap between what the business wants and what engineering can build, that's the gap I close. I turn strategy, market needs, and customer pain into requirements your team can build — and translate technical reality back into decisions you can act on.
AI Agents & Workflow Automation
I help you find where AI genuinely pays off, then design the agent workflows to get there — automating intake, document extraction, and decisioning. One such build supported a 66% revenue increase with no added headcount.
Knowing What Sells vs. What's a Loser
Anyone can generate a product with AI now; few solve real customer pain. I pressure-test your ideas against real demand, willingness to pay, and durable advantage — grounded in customer discovery — so you invest in what sells and stop the losers early.
Hard Launches & Turnarounds
From MVP scoping to v1.0, crowded-market growth, and product turnarounds — I'm most useful when the situation is difficult and the stakes are real. The harder and more problematic the project, the better the fit.
1,000% growth in a market called unwinnable
Don't outspend anyone — compete on trust. Pinpoint what customers actually feared (hidden fees, fake insurance, no-show movers) and arm them to tell the honest companies from the rest.
- The challenge
- A one-year-old, cash-only moving startup in a market with 260+ entrenched competitors and almost no marketing budget — the kind of fight most would call unwinnable.
- Result
- 1,000% sales growth in 90 days, an 85% phone conversion rate, direct-mail response up 300% — sold out within 12 months.
Three-plus decades across public and private companies
Technology, hardware, enterprise SaaS, healthcare, fintech, embedded systems, government, e-commerce, semiconductors, and consumer.
Public companies
Private companies
Have a project that's stuck — or that others called too hard?
That's exactly the conversation I want to have. Tell me where things stand and where you're trying to go.